Gender Attitudes Survey


Our award winning national Gender Attitudes Survey, carried out with Research NZ in late 2017, has given us a snapshot of New Zealanders knowledge of, and attitudes towards, gender equality. This comprehensive, ongoing survey will be repeated regularly to allow us to measure shifts in attitudes over time.

The good news is most New Zealanders recognise gender equality is a fundamental right for all of us. But we are seeing a pocket of New Zealanders that hold outdated and old-fashioned views when it comes to gender stereotypes and roles.

These old-fashioned views mean that women and gender diverse people continue to lose out in the Four Key Areas of Inequality: Education, Economic Independence, Influence and Decision Making, and Safety and Health. While strong ideas about what boys and men should be like harm New Zealanders of all genders. Find out more about the results here. 


The Gender Dashboard will collect, collate and analyse data to build a shared understanding of the status of all women in Aotearoa New Zealand. We are working with expert partners to illustrate key areas of inequality from an intersectional perspective.

Providing accurate information about the current status of all women will allow the New Zealand media to tell more accurate stories about gender, contributing to a cultural shift toward a gender positive culture. It will assist in developing a shared understanding of gender inequalities with the New Zealand public, and provide community and advocacy groups with information to assist with campaigns towards gender equality.

Using data from the public sector, research institutions and non-government sources, the data will be regularly updated to measure the steps taken by government and other groups to achieve gender equality. This will allow evaluation of the effectiveness of government policies.

You can find out about the progress of the Gender Dashboard by following our regular blogs.

Gender Culture Taskforce


We want to influence social norms around gender by starting with the place most New Zealanders go to for information – the media. The Gender Culture Taskforce will be made up of media industry leaders, researchers and journalist training and regulatory bodies. It’s mission: create change in how the media represents all genders.

The media is just the start. This programme will go on to tackle all sorts of different areas of inequality.

We will have more information on the Taskforce in 2018 – stay tuned!